How we think about building, growing, and scaling consumer products — playbooks, metrics, and lessons from the field.
If we can't answer these clearly, we don't build. Our pre-build gut check for every venture.
When a web-native subscription beats an app install funnel — and how we decide per venture.
Read the article →Why we obsess over the retention curve before we spend a dollar on acquisition.
Read the article →Sunk cost is the enemy. How a studio stays honest about what's working and what isn't.
Read the article →The checklist we run before committing a team to a new consumer market.
Read the article →Localization, pricing, and positioning decisions that are far cheaper to make early.
Read the article →We publish occasionally and never spam. Drop us a line to get studio notes as they ship.
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